Paid Growth
Don't just buy clicks. Build a path to revenue.
Paid advertising across Google and Meta, managed from the first click to the booked customer, measured in revenue instead of platform metrics.
After the Click
What happens after the click matters more than the click.
Most reports show impressions and cost per click. The path we manage runs further: ad, landing experience, lead, qualification, and booked appointment.
What ad platforms report
- Impressions
- Clicks
- Click-through rate
- Cost per click
- Report
The path Cellara manages
- Ad
- Landing experience
- Lead
- Qualified
- Booked
- Customer
The Journey We Manage
Every stage, one accountable system.
When the ad account, landing page, and calendar are managed as one system, every dollar traces to an outcome.
01
Ad
The right message to the right person.
02
Landing Experience
Positioning, proof, and one clear action.
03
Lead
A real inquiry, captured instantly.
04
Qualified
Fit, timing, and intent confirmed.
05
Booked
On the calendar without back and forth.
06
Customer
Revenue you can attribute.
Measurement and optimization across the entire journey
Ad
The right message to the right person.
Landing Experience
Positioning, proof, and one clear action.
Lead
A real inquiry, captured instantly.
Qualified
Fit, timing, and intent confirmed.
Booked
On the calendar without back and forth.
Customer
Revenue you can attribute.
Measurement and optimization across the entire journey
Investment
Two ways to run paid growth.
Ad spend is separate on every plan, paid directly to the advertising platforms and never marked up. Connected Revenue System clients have the setup fee waived, since the tracking and landing infrastructure already exists.
For focused local campaigns
Paid Ads Essentials
$397 a month
One-time setup: $297
Recommended media budget: $750 to $3,000 a month, paid directly to the platform
- Campaign strategy and setup
- Google Ads and Meta Ads management
- Ad copy and creative guidance
- Conversion tracking
- Lead quality review
- Monthly performance reporting
- Ongoing optimization
Scope limit: up to three active campaigns.
Start With EssentialsBest for growth
Paid Growth Management
$1,297 a month
One-time setup: $997
Recommended media budget: $3,000 to $15,000 a month, paid directly to the platform
- Campaign strategy and build-out
- Google Ads and Meta Ads management
- Ad copy, creative testing, and retargeting
- Conversion tracking and attribution
- Lead quality review
- Ongoing optimization
- Monthly performance reporting
- One campaign conversion landing page
Designed for multi-channel campaigns across services and service areas. Media budgets above $15,000 a month are scoped custom.
Explore Paid Growth ManagementWhy There Is a Setup Fee
Setup is where campaigns are won or lost.
Before a dollar goes to a platform, the strategy, structure, audiences, and tracking need to be right. Setup covers that work once, so management goes toward optimizing, not repairing.
The 90-day recommendation
One channel, one offer, one landing experience, tracked to booked revenue, for 90 days: the shortest honest test of whether paid acquisition works.
Which Plan Fits
Choose Essentials if
- One focused service, one local market.
- Media budget under $3,000 a month.
- You already have a landing page that converts.
Choose Management if
- $3,000 or more a month in media.
- Multiple services, locations, or channels at once.
- You want testing, retargeting, and attribution to revenue.
Where Should You Start?
Not sure which paid growth strategy fits your business?
Answer a few questions about your business and economics. The assessment recommends a platform and media range, or tells you honestly if the foundation should come first.
Take the Paid Growth Fit AssessmentThe Economics First
Start with the economics, not the ad budget.
Whether paid advertising makes sense is a math question. If one customer is worth $2,500 in gross profit and one in four leads converts, you can pay up to $625 a lead and break even.
Gross profit per customer
$1,250
Break-even cost per lead
$313
Leads needed to break even
10
or 2.4 customers
Illustrative estimates for planning only. Real costs vary by market, competition, and conversion performance.
Who It Is For
Built for businesses where one customer matters.
Paid Growth fits service businesses with meaningful customer value and capacity to take on new work.
Healthcare and Aesthetics
The front desk is checking in a patient while three consultation calls come in behind it.
Legal Services
Someone with an urgent matter calls four firms and retains whoever responds first.
Home Services
Crews are in the field, the phone rings, and the estimate request goes to voicemail.
Beauty and Wellness
Clients decide to book at nine at night, and a contact form is the only option.
Rental Companies
Every inquiry starts with the same four questions about availability, price, delivery, and dates.
Advisory Firms
The work is referral-driven, and the website does not carry the expertise that wins the room.
Paid Growth and Search Visibility
SEO earns the demand that exists. Paid creates the demand you choose.
Search visibility compounds over time. Paid advertising gives you immediate, controllable volume in the services and areas you want to grow. Inside the Connected Revenue System, paid growth can be incorporated into qualifying implementations, with media spend always separate.
See the Complete SystemQuestions
What owners ask before turning on paid growth.
- Do I need to do SEO or paid ads?
- They solve different problems: SEO builds visibility over time, paid advertising creates demand now in the areas you choose. Most established businesses need both.
- Is ad spend included in the monthly fee?
- No. Ad spend is paid directly to the platforms and never marked up. Your fee covers strategy, management, optimization, tracking, and reporting.
- What is the difference between the $397 and $1,297 plans?
- Essentials is single-channel management for focused local campaigns, capped at three active campaigns. Management is multi-channel, with landing pages, creative testing, retargeting, and attribution across the full journey.
- How soon will I see results?
- Leads can arrive within days, but the first weeks are a learning period. Most accounts need 60 to 90 days of optimization before performance stabilizes.
- Will this work for my industry?
- Paid Growth fits service businesses where one new customer is worth meaningful revenue: medical, legal, home services, dental, beauty, and advisory. If the math does not hold, we will tell you.
- Do I need a landing page?
- Sending paid traffic to a general homepage wastes budget. Management includes one conversion landing page. On Essentials, we recommend pairing it with one.
- What does the setup fee cover?
- Strategy, account structure, audience research, offer development, and tracking configuration. Setup is where campaigns are won or lost.
- I already have a Connected Revenue System. Do I get a discount?
- Yes. The setup fee is waived because the tracking and landing infrastructure already exist. Monthly management and ad spend still apply.
- Can you guarantee results?
- No, and be cautious of anyone who does. We control strategy, creative, targeting, and follow-up speed, and measure everything against booked customers.
- What is your 90-day recommendation?
- One channel, one offer, one landing experience, tracked to booked revenue. Let the learning phase finish, then decide on day 90.
Find out if the math works for your business.
One conversation about your customer value, your close rate, and your market. If paid growth will not pay for itself, we will say so.